While still a student at the Faculty of E-Commerce Technologies at Yeditepe University, he began gaining early experience in entrepreneurship and e-commerce technologies. In 2019, he started their first venture and investment journey as a founding partner at Holly Palm. In 2020, he began interpreting major brands' big data strategies and Shopify migration processes at a young age in the software and technology sector. Between 2021 and 2023, he started establishing collaborations with brands based in Italy, Azerbaijan, USA, Japan, Germany, and Denmark. He led projects by providing both software and hardware contributions to these brands' transitions to Shopify Plus. In 2023, he played significant roles in official communications with Shopify, contributing to Holly Palm becoming a significant technology company on a global scale and Holly Palm being the first official Shopify Plus partner in Turkey. By 2024, he combined academic and e-commerce experience made them one of the leading e-commerce and Shopify ecosystem migration and technology consultants. As of 2025, they continue their career at Holly Palm both as a founding partner and developer.